What I do in my current role
I head up the Franchise Management Function at the Blair Partnership and lead the Franchise and Brand Development Team on the day to day management and future development of the Wizarding World franchise across product development and marketing. Working closely with all our franchise partners I lead the team to work on the development and consistent, coordinated roll out of Wizarding World strategic plans, projects and marketing campaigns globally. The team and I work across a huge range of magical projects – consumer products, theme parks, experiences, games, publishing, stage and many more.
What fictional character do you identify most with and why?
Little Miss Loud – for obvious reasons really!
What would your memoir be called?
Simplicity is very Complicated : Lessons in Cutting to the Chase
A fact about me that surprises people
I used to be a member of Mensa and a ‘Mathlete’.